PEMBERDAYAAN PENGRAJIN ANYAMAN KETAK KHAS LOMBOK MELALUI PENGUATAN KOMPETENSI SUMBER DAYA MANUSIA (SDM) DAN PEMASARAN DIGITAL

The purpose of the community empowerment program for Lombok’s traditional ketak woven handicraft artisans through strengthening human resource competencies and digital marketing was to improve the knowledge and skills of the “Linda Art Shop” group of ketak woven handicraft artisans in
Karang Bayan Village, Lingsar District, West Lombok Regency, West Nusa Tenggara Province, Indonesia. The program involved 14 group members, consisting of 10 artisans responsible for weaving ketak products (production) and 4 members responsible for marketing. The activities included: (a) Human Resource Competency Development Training and (b) Digital Marketing Training. The training was implemented using a participatory approach and knowledge diffusion to increase participant involvement and ensure effective knowledge transfer. The results indicate that the program improved the business group's competencies, particularly in strengthening human resource capabilities and digital marketing skills.