The Effect of Flash Sales and Free Shipping on Impulse Buying Among Tiktok Shop Users on Students in Mataram City

This study aims to examine and analyze the influence of Flash Sale and
Free Shipping on Impulse Buying among TikTok Shop users, specifically
university students in Mataram City. This research uses a quantitative
approach. The sample size in this study consists of 100 respondents. The
sampling technique used is non-probability sampling.The data analysis in
this study employs multiple linear regression analysis, validity and
reliability tests, and classical assumption tests, including normality test,
multicollinearity test, and heteroscedasticity test, as well as hypothesis
testing. All data were processed using SPSS Statistics 21. The results of
the study indicate that the independent variable Flash Sale has a positive
and significant effect on the dependent variable Impulse Buying, while the
independent variable Free Shipping does not have a positive and
significant effect on Impulse Buying.